Who we are:

Established in 1988, NEW DIRECTIONS was created to assist manufacturers of gift, stationery, decorative accessories, and related products in promoting and publicizing their product to the retail trade.

Millie Szerman, President of NEW DIRECTIONS, brings more than thirty (30) years of sales, marketing and public relations experience to you. Her background features work in advertising (on both the agency and client sides), in the print media, and in a number of related industries, including consumer electronics, food services, and, most recently, gift, stationery and decorative accessories.

About 10 years ago, when the trend for working from home became a recognized focus, Millie Szerman and New Directions were featured in Money Magazine as one of the country's most successful home-based business enterprises. That same year, an issue of Home Office Computing also highlighted Ms. Szerman's expertise as an entrepreneur and subsequently she appeared on CNBC's Business to Business segment. Since that time, she has appeared on numerous television and radio programs, been featured in magazine and newspaper articles, and continues to be at the forefront of the "work-from-home" directive.

What we do:

NEW DIRECTIONS specializes in increasing promotional efforts to retailer awareness, developing and administering motivational activities, and analyzing unproductive sales techniques.

Working with companies whose sales range from $200,000 to $30 million, NEW DIRECTIONS has enjoyed major success assisting more than 50 companies in promoting and publicizing their products to their respective audiences.

Comments, email Millie Szerman